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Here at bvk/g, we understand that inspiration doesn't come from numbers - or from constantly measuring public opinion. It comes from insight. We believe the goal of research should be not only to identify trends, but to understand the emotions and motives that drive people's behavior. We won't just help you identify the man behind the curtain; we'll help you discover the truth that will inspire {creative} action.
Marketing/Communications Plan Development1. Fact-finding, Familiarization and Research – Perform internal interviews and internal and external research to define the problem, challenges, competitive environment, direct competitor analysis and market opportunities. We ask clients to provide us with the following materials/information as available.
2. Strategy Development – Establish goals and objectives with the client, integrating branding and positioning, to ensure we are all in accord. Delineate target audiences – those people whose support, endorsement or action is critical to the success of the marketing effort, training event or patient education activity. 3. Tactical Plans – Develop a plan, including strategies – the "what" and "how to" course of action, timetables, and implementation responsibilities. Determine budget needs for implementation of the total plan, with options for administration in tailoring the plan to the financial capability of the client.
5. Communications/Media Plans – Develop concise parameters for implementing the message for each medium. Determine the communications channels necessary for effective dissemination to the target audience. 6. Design Documents and Content Outlines – Based on needs assessment conducted at initiation, create exacting documents outlining content and timelines for education and training programs. 7. Production and Execution – Convert concepts into high-quality output, and place in the planned media or develop into printed or electronic training materials. We listen to your needs.Nothing gets our synapses firing like a meeting of minds with some of the best thinkers in the medical community. After we've had a chance to hear you out, we'll help you establish goals, and define the challenges, competitive environment, market opportunities and education needs that will move your company forward in the market.
Ultimately, there is only one measure of OUR success, and that is YOUR success. Medicine is a body of knowledge, technology, commitment and caring.Bvk/g is a unique mix of medical, marketing and technology professionals that care, {almost} as much as you do, about your patient's well-being, your brand position, your market reputation, and your bottom line {success}. The medical field is innovative and exciting. We know this. As former medical professionals, we've lived it. Our clients should expect marketing and training solutions that are as innovative and potentially life-changing as the products they support. When people care and know that there is a higher purpose to what they do, they bring a level of commitment that can achieve amazing things. This is what we call the Power of Caring, and it's the heart of what we bring to our client relationships. Caring. Commitment. Solutions. Our commitment to you is to embrace and support the continuous development of quality pharmaceutical and medical devices, with intelligence and passion. We do this by making sure your target market is fully aware of your quality products and that your sales representatives are the most clinically knowledgable in the field. Bvk/g has an extensive in-house roster of integrated marketing, training and communications services to ensure that all efforts are coordinated and orchestrated within the agency. We enlist these services according to your requirements. This means that you don't pay for the inefficiencies of out-sourced services. We don't advocate the Big Wallet approach – spend lots of money and flood the market - we work for mid-size companies that need to market their products or train their people with creativity, strategic thinking, and an eye on the bottom line. Our services include:
For more on bvk/g's services watch our Capabilities Presentation. Creativity with a conscience.
Why Not?Clients today need fresh ideas and non-traditional thinking to be smarter, faster and more cost-efficient than their competitors. Our creative attitude is reflected in a simple question – Why not?
The Creative Work Plan
In-House Production FacilitiesCreative professionals need to deliver standout materials in print, video, and new-media formats. At bvk/g, our on-site print production facility allows designers to deliver projects that are on strategy, on time and on budget. And our state-of-the-art digital-editing suite enables our broadcast and video producers to edit in-house, saving clients time and money. Our multimedia studios have created award-winning programs that stretch the boundaries of interactive training for today's clinicians, techs, and medical sales people. Two recent enhancements to our production capabilities are in-house filmmaking and AdSend, a satellite ad traffic program that allows us to distribute print advertising materials with a one-hour delivery time. Real-world, clinically-relevant medical marketing and education.Our staff members have either direct clinical or medical marketing experience. This enables them to step in immediately as part of your training, marketing and communications team. We believe that by providing all of these disciplines in one organization we offer a one-of-a-kind resource to the medical community. bvk/g has served over 200 clients worldwide, including medical device and pharmaceutical companies; medical centers; regional and multi-state healthcare systems; senior care service providers; medical supply companies; and health insurance companies. Because of our depth of experience, we are often involved "upstream" of the actual training and marketing development – in pre-clinical work, research, plan development, internal planning and accountability system design, as well as in all aspects of training and communications strategy and development. Our broad network of healthcare clients and professional associates allows bvk/g to develop partnership opportunities, including coalitions between retailers, healthcare providers, managed care plans and pharmaceutical firms. At bvk/g we pride ourselves on delivering insights our clients don't expect. After our first meeting, we hope you'll say…
"I like the way they think! Call us. We'd like to do it for you! |
We do this by implementing a strategic process that is one of the most successful and innovative in the industry. It's been proven to turn the conventional into the unconventional - the same old same old into the brand new success.
Awareness or attitudinal studies
4. Creative Work Plans – Based on information gained in planning and strategy phases, develop recommendations for a specific theme or content of the message. All messages will flow from this document
In short, we truly enjoy listening and learning from you, our client. And, because of our clinical experience, we understand your language and the nuances of your business. We'll get to the core of your concerns with no translation gap.
Together, we'll develop an integrated plan that includes: strategy, course of action, timetables, implementation responsibilities and budget requirements. We will guide you through each step of the process as we build a solid platform and set the stage for your success.
Unique to our process is the bvk/g Creative Work Plan. More than a copy platform or design directive, this straightforward document is at the heart of every communications tactic we employ. In a single page, the Creative Work Plan communicates the concrete facts as well as the subtle aspects of each project. Throughout the creative process, it helps ensure that ideas and executions remain on strategy, that all client requirements are met, and that we never lose sight of who we are talking to and why.